- More packaged applications based on EP technology should be constructed -- the model of using an EP tool as an application development tool covers only small part of the potential market, since, in the end of the day, business executives are interested in applications and not in technology.
- Enable business users (non-IT developers) to control the behavior (e.g. define, modify, compose patterns/rules), since agility is an important expectation of the customers
- Learn how to articulate the business vale -- yes we all know "threats and opportunities" but this is somewhat too abstract for the decision makers -- the business value is also not unique, there are various types of applications with different business values, and explaining the right one is crucial - more thoughts about the various types of business values -- in one of the next postings.
- Advance on standards -- customers don't like proprietary.
Of course - this is only the initial list, not even talking about advances in technology, to start the discussion - more later.