Jeff Wooton from SAP posted on the SAP event processing blog a video clip showing a project done with Bigpoint, which is a gaming company, to get events from players in real-time and make offers to players based on their progress in the game and prediction of patterns of their behavior. The solution is based on Hana, SAP in-memory technology, and I guess on their event processing technology also, though the video does not give much details about the actual implementation. The goal is to maximize profit by personalize sells to game players. Event processing has various applications in game playing, as game has event-driven behavior nature, and also in dynamic personalization, which is applicable to other areas as well.
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