AITE says that vendors need to be more aggressive in marketing event processing

I have not read the recent Aite report entitled: "complex event processing - beyond capital markets",  have to check if IBM subscribes to these reports.  But from the promo page linked here I copied the figure above. It is interesting that the numbers are somewhat different among analysts, but all shows growth.   One insight given in the report is that vendors should be more aggressive about their message, since many customers still don't understand what event processing is -- a challenge both to the vendors and to the community.   One of the challenges we'll work in the EPTS level is to disseminate the event processing manifesto and ideas  more aggressively in 2012 -- stay tuned for announcement in this area.